SEO, content, advertising and customer relationships need a useful outcome. Evaluate channels against the same objective and understandable measurement.
Photo: Kari Shea / Unsplash · Context photograph; no affiliation with FDS is implied.
| Need | Questions to examine |
|---|---|
| SEO and content | Intent, coverage, evidence and page maintenance. |
| Advertising | Targeting, creative, media spend, attribution and conversion tracking. |
| CRM and email | Contact quality, purpose, delivery and unsubscribe handling. |
Rankings and AI citations cannot be guaranteed with a tag. Treat traffic figures cautiously when they have no connection to your audience or activity.
Check the landing page, form and measurement first. SEO and a campaign can then proceed together. Additional acquisition cannot repair an unclear offer or an unusable contact route.
Read the related practical guide · Explore all directory resources
French Digital Society only publishes identifiable organisations and official resources. Inclusion is not a certification or ranking; check references, availability, legal information and contractual terms before appointing a provider.
9 resources shown
Digital strategy, algorithmic influence and web systems across AI, AEO, GEO, SXO, SEO and user experience.
Use it for: Compare a digital-visibility approach against your objectives and expected evidence.
Source: alexis-roux.com · Link checked
Open the official site
French data-protection authority guidance on rules and practical questions concerning web trackers.
Use it for: Check the rules for trackers actually used on your site before configuring a consent banner.
Source: www.cnil.fr · Link checked
Open the official site
Guides for planning email campaigns and newsletters suited to small businesses.
Use it for: Use it to define audience, frequency, list quality and measurement before sending a campaign.
Source: www.francenum.gouv.fr · Link checked
Open the official siteGuidance on ads, keywords, display formats, goals and costs to review before investing.
Use it for: Compare objectives, formats and costs before an initial campaign.
Source: www.francenum.gouv.fr · Link checked
Open the official siteGuides to understand SEO, local search and the online visibility of small businesses.
Use it for: Use it to distinguish on-site work, local presence and measurement before choosing an SEO provider.
Source: www.francenum.gouv.fr · Link checked
Open the official siteIdeas for making a brochure website more useful to prospective customers.
Use it for: Review information needed to turn a visit into a useful enquiry.
Source: www.francenum.gouv.fr · Link checked
Open the official siteA method for connecting online content to customer questions and small-business goals.
Use it for: Connect a publication to a customer question and journey stage.
Source: www.francenum.gouv.fr · Link checked
Open the official site
Google’s published technical requirements, spam policies and core practices for content in Search.
Use it for: Check published technical requirements and policies before assessing an SEO claim.
Source: developers.google.com · Link checked
Open the official site
Affiliate marketing and monetisation guidance built around a sustainable editorial approach.
Use it for: Understand affiliate models and their requirements before monetising content.
Source: world-affiliate-guide.worldwebcertified.com · Link checked
Open the official siteNo resource matches these filters.
A directory entry is a starting point. Match the resource to a defined need, check the original source and compare approaches before committing a budget.
Write down the audience, the problem, the expected result and the deadline. A website redesign, a security review and a data project call for different evidence and skills.
Open the organisation’s own site. Check its legal identity, the scope of its services, the date of its guidance and how to contact it. For public data, review the publisher, licence and update frequency.
Ask providers about relevant work, delivery method, responsibilities, accessibility, handover and support. Compare proposals against the same brief and note what is excluded.
A public resource may help you learn or benchmark; a provider may carry out a mission. Inclusion here does not imply endorsement, affiliation or current availability. Read the expert selection guide for a fuller checklist.
The filters group different types of resources. These notes explain the intended use and the checks to make before acting.
Choose this category when the need concerns a website, application, integration or long-term technical maintenance. Distinguish a delivery provider from a public guide explaining how to prepare the project.
Before you decide: Ask about ownership of the domain and code, accessibility checks, security updates, documentation and the support plan.
Scope the workUse this category for brand messages, visual identity, editorial production and channels. A communication plan should name its audience and the action it is meant to support.
Before you decide: Compare examples of published work, approval steps, usage rights and how consistency will be maintained across formats.
Plan contentExplore this category for infrastructure, connectivity, cybersecurity and operational support. Start with an inventory of essential services and who can access them.
Before you decide: Confirm response arrangements, backups, recovery responsibilities, subcontractors and the boundary between support and security advice.
Review security basicsFind public datasets, APIs and guidance for analysis or a controlled AI experiment. A catalogue entry describes a source; it does not automatically make the data suitable for a decision.
Before you decide: Check licence, update frequency, coverage, missing values, access conditions and whether a human can review consequential outputs.
Choose indicatorsLook here for search visibility, campaigns, email and measurement guidance. Begin with a target audience and a meaningful outcome before selecting a channel.
Before you decide: Ask which baseline will be used, how consent and tracking work, and who will maintain content after a campaign.
Build a content planUse networks to discover organisations, training or support. An entry in a network is a lead for further checking, not proof of availability or quality.
Before you decide: Verify membership criteria where relevant, the person who will carry out the work and the terms of any proposed introduction.
Compare specialistsThe date records an automated availability check, not a guarantee of data freshness, service quality or eligibility. Some publishers block automated requests. For each dataset or API, check the actual licence, update date, coverage and access terms before reuse.
